Best Things To Do in Alicante
November 24, 2025
Basking in over 3,000 hours of sunshine a year, Alicante is one of Spain’s most vibrant and welcoming coastal cities. Known for its golden beaches, sparkling marina, and charming old town, it’s a destination that combines seaside relaxation with rich history and lively culture. From exploring historic castles to strolling colourful streets and soaking up the sun on honey-hued sands, there’s no shortage of things to do in Alicante. Did you know the city is also home to one of Europe’s largest palm-lined promenades, the Explanada de España, and boasts a castle perched high above the city that dates back to the 9th century? Whether you’re planning a family holiday with sun-soaked beach days, a foodie escape sampling fresh seafood and local wines, or a culture-packed trip exploring ancient streets and museums, Alicante offers a little something for everyone.
Explore Santa Bárbara Castle
Towering over the city, Santa Bárbara Castle is Alicante’s most iconic landmark. Take the panoramic lift up to the top of Mount Benacantil or enjoy a scenic hike to the summit. Either way, you’ll be rewarded with sweeping views across the coastline, marina and old town — a must on any list of the best things to do in Alicante. Wander the ancient walls, explore the courtyards and stop for a drink overlooking the city below.
Wander the Old Town (El Barrio)
Alicante’s old quarter is a maze of colourful streets, pretty squares and traditional tapas bars. Spend a slow afternoon dipping into boutique shops, artisan bakeries and wine bars tucked away on cobbled lanes. Come evening, the whole area comes alive with Spanish guitar, alfresco dining and a wonderfully relaxed atmosphere.
Unwind on Alicante’s Beaches
No trip to the Costa Blanca is complete without a day on the sand. Playa del Postiguet is the city’s most accessible beach, while San Juan Beach — just a short tram ride away — offers turquoise waters and plenty of space for families. Pack a picnic or settle into a beachfront chiringuito for fresh seafood and a crisp glass of local white wine. Discover the best beaches in Alicante in our blog.
Stroll the Explanada de España
Running parallel to the marina, the palm-lined Explanada de España is one of the city’s prettiest promenades. Its mosaic wave-pattern floor and rows of cafés make it ideal for a morning coffee or sunset walk. Street performers and artisan stalls add to the atmosphere, making it one of the most enjoyable things to do in Alicante for all ages.
Visit Tabarca Island
Hop aboard a boat from Alicante’s marina and sail to tiny Tabarca Island, a protected marine reserve known for crystal-clear waters and excellent snorkelling. Wander the fortified old village, swim in hidden coves, and enjoy seafood straight from the grill — a perfect day trip for couples and families.
Explore the MARQ Archaeological Museum
Award-winning and brilliantly curated, MARQ takes visitors on a journey through Alicante’s past, from ancient Iberian settlements to medieval times. Interactive exhibits and fascinating collections make it a great choice for families and culture seekers.
Discover Alicante Central Market
A must for food lovers, Alicante’s Central Market is one of the city’s most vibrant spots. Housed in an elegant, early 20th-century building, the market is a celebration of local produce — think cured meats, fragrant cheeses, glossy olives, freshly baked pastries and mountains of colourful fruit and vegetables. It’s the perfect place to pick up picnic supplies or sample authentic Spanish flavours. Arrive early to watch the city come to life or stop by mid-morning for a coffee and a slice of tortilla at one of the small bars inside. For foodies, it’s easily one of the best things to do in Alicante.
Walk the Cabo de la Huerta Coastal Path
For those seeking a peaceful escape from the city’s bustle, the coastal path at Cabo de la Huerta is a beautiful way to spend a morning or sunset hour. This scenic stretch between San Juan and the Albufereta area is dotted with natural coves, rugged cliffs and crystal-clear waters perfect for a refreshing dip. The path is easy to follow and offers panoramic views across the Mediterranean — ideal for photographers, walkers and anyone wanting to experience Alicante’s coastline at its most untouched. Pack water shoes if you fancy exploring the rocky pools along the way.
Explore Nearby Coastal Towns
While Alicante itself has plenty to offer, one of the best ways to experience the Costa Blanca is by exploring its charming nearby coastal towns. Just a short drive along the coast, towns like Moraira and Villajoyosa are perfect for a day trip or even a few nights’ stay in one of our villas in Alicante.
Moraira is a small, elegant town with a relaxed vibe, sandy beaches, and a picturesque marina. Families love Playa del Portet and L’Ampolla Beach, both known for their calm, shallow waters, while foodies will enjoy fresh seafood at the seaside restaurants. The town also has a quaint old centre full of boutique shops and cafés, making it perfect for a leisurely afternoon stroll.
Villajoyosa, famous for its colourful waterfront houses and chocolate-making heritage, is another highlight. Its main beach, Playa Centro, is wide, family-friendly, and backed by a lively promenade with restaurants, shops, and cafes. Strolling along the vibrant streets gives you a real sense of local life, and don’t miss trying some artisan chocolate from the town’s historic factories.
Other nearby gems, like Altea with its whitewashed old town perched on a hill, or Calpe, known for the iconic Peñón de Ifach rock, are also easily accessible from Alicante.
Ready to explore Alicante?
Alicante is a city made for sunshine-filled days, scenic adventures and long, relaxed evenings — and with so many incredible things to do in Alicante, it’s no surprise this part of Spain remains a favourite year after year. Ready to plan your escape?
We have a range of family-friendly holiday villas in Alicante to rent, so get in touch and let us help you to alleviate the stress, by guiding you through our portfolio. With our expert knowledge, we can certainly make your villa holiday in Spain that little bit easier.
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Disclaimer: We are not affiliated with any of these businesses. This information is gathered from client and staff experiences and feedback and we are happy to share as a helpful guide. We do not vouch for or recommend any service or establishment.